Ford Warriors in Pink

Ford Warriors in Pink

Goal

Ford Warriors in Pink is dedicated to helping those touched by breast cancer through actions that support, inspire and empower patients, survivors and co-survivors throughout their journey. In support of this mission, Ford Warriors in Pink partnered with Madison + Vine to help give cancer patients and survivors more good days.

Results

The idea was a fun cook-off, co-hosted by Green Chef, in which Ford’s “Models of Courage” battled it out with ingredients from Green Chef boxes and no recipe cards. The video showcased these inspiring and powerful women as they took a day to focus on just having fun. The result was an uplifting and positive piece that helped raise awareness of Ford Warriors in Pink and their mission to help those touched by breast cancer.

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