Land Rover, in partnership with celebrity chef and surfer Kayne Raymond, enlisted the help of Madison + Vine to create a branded content piece that showed consumers how Kayne’s Land Rover meaningfully fits into his everyday life.
M+V brought a small documentary crew to film Kayne in the San Francisco Bay Area. We followed him as he caught a few early morning waves, shopped at a local farmer’s market, taught his young daughter some tricks in the kitchen, and prepared for and hosted a charity banquet.
The final two-minute piece showcased the Discovery in a fresh and grounded way, while offering an interesting look into a local influencer. This approach helped us to reach a broader audience by engaging Kayne’s fans, as well as brand loyalists.