Lenovo was looking to create a digital-first video that celebrated Valentine’s Day using their Lenovo Yoga tablet. It was important that audiences around the world connected with the idea in a natural way where love, and tablets, go hand-in-hand. We tackled a shareable story of how a sign of affection can evolve through time and technology.
Using a social-first approach in our ThinkTank, we came up with a dozen ideas and the distribution strategy to make them the most effective. The final video integrated the product into a timeless, heartwarming, love story that audiences on social media everywhere could connect with leading up to Valentine’s Day.
Lenovo saw an uptick in global awareness, positioning the Yoga tablet as a must-have product for today’s creative storytellers. The spot received praise from Little Black Book and was editor’s choice on the front page of Creativity Online.
See stills from the spot below and watch the full video above: