Havas Chicago reached out to Madison + Vine to create fun and informative digital content for Ragu’s 80th anniversary as well as Ragu’s parent brand, Bertolli.
Madison + Vine’s enlisted our Filmmaker in Residence, Debbie Formosa, to bring her expertise in food photography and period set dressing to life. We created vignettes that took us through the 80-year history of the Ragu brand. For Bertolli, we recreated 1880’s Tuscany to show the authenticity of the recipes, transforming our set into a modern kitchen. Both spots featured beautiful food styling and photography and came together quickly in editorial.
See stills from the film below: