Samsung wanted to highlight their partnership with Casey Neistat and supermodel Karlie Kloss by introducing consum
We followed Karlie and Casey around NYC for the day – from backstage at a fashion show to biking down the streets of Manhattan. We were able to organically showcase the camera’s functionalities while giving viewers a look into Casey and Karlie’s newfound bond over the Gear 360.
The content was a hit, earning 2.7 million views.
See stills from the shoot below and watch Casey and Karly take over NYC with the Samsung Gear 360 in the video above: