Walden University My Why

Walden University My Why


Walden University has an incredible legacy of creating social change. They contacted Madison + Vine to help increase awareness among their target audience through a digital campaign showcasing why, and how, they encourage their students to “Follow Their Why”.


Built on key insights gained by interviewing current and former Walden students, we partnered with the University to tell several Walden graduate’s stories about how they turned their ideas into impact and, in the process, found their purpose in life. The graduates represent the diverse community that passes through the doors at Walden University, each proving that ambition and purpose can happen at any age and under any circumstance.

See stills from the film below and watch it above:

Next Spot

Grubhub That Delivery Show